Sunrise Communications AG Zürich Gestaltung und Präsentation

Sunrise, Zürich
P.O.S. display system for retailers
03 Product Presentation

Service desk with impact
After its merger with diAx, the retailer Sunrise asked Studio Pignatelli to redesign its point of sale display. The project’s main goals were to establish high visibility within tight space constraints while underscoring the new company’s brand presence. The service desk’s resulting variety of functions paired with a clean and simple design provides a unique appearance that gives the “sunrise-tower” an unmistakable character.