1999-05
diAx, Zürich
New corporate design at the point of sales
03 Product Presentation
An image-driven sales platform
The company undertook a program to consolidate and strengthen its sales channels by fashioning a new retail display system that leveraged diAx’s strong brand and helped explain its mobile communication offerings. In response, Studio Pignatelli developed a system that presents all the company’s services in an engaging way, interacts with customers to answer questions about products and services, and creates a memorable impression of diAx’s corporate identity.