Hanro AG, Liestal
Storefurniture concept for a top lingerie brand
03 Product Presentation
A hands-on retail display experience
Hanro commissioned Studio Pignatelli to devise a suitable display system that allows shoppers to touch and feel the merchandise. Because the system also incorporates display space for the actual packaged products in various styles and sizes, it further encourages the purchase decision by making products conveniently available immediately after customers handle the samples.