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Integrating two floral visual languages
After the passing of her long-time friend, Maria Binder, Regula Guhl took over her iconic floral shop in 2009. The first task was to renovate the historic store by defining a new creative expression that integrates Regula’s tradition of elegant floral artistry with Maria’s 40-year-long presence as Zurich’s most prominent florist. The undertaking resulted in a new visual lexicon, along with new stationary identity and a refreshed website for the business: www.blumenbinder.ch