A weekend home outside ZurichThe clients, long-time friends of Marco Pignatelli, had for years dreamed of a small weekend house outside the city. Finally they came across a washhouse in the Repischtal, which presented the perfect real estate. The tiny house, surrounded by a modest patch of land, had to be completely renovated – with … 2013-09

Rich materials and simple formsThe project updated an internationally acclaimed musician’s single-family home, located on a Steckborn hillside, and overlooking lower Lake Constance. In order to reflect the owner’s sophisticated life- and work-style, Studio Pignatelli retained the structure’s original early 1970s architecture, but applied simple interior design interventions to complement the home’s balanced elegance.   … 2011-07

Integrating two floral visual languagesAfter the passing of her long-time friend, Maria Binder, Regula Guhl took over her iconic floral shop in 2009. The first task was to renovate the historic store by defining a new creative expression that integrates Regula’s tradition of elegant floral artistry with Maria’s 40-year-long presence as Zurich’s most prominent florist. … 2010-08

From the prototype to a market-ready productFrom 2006 until mid-2009, Studio Pignatelli served as an outside project manager at the request of Martin Zbären, Designer at Glaströsch Interieur, and Carlo Hirt, Managing Director of Glaströsch Steffisburg. The project focused on developing SWISSDIVIDE, a new glass partition interior wall system, for which the project team had … 2006-04

New banking services presented with new mediaWhen Credit Suisse first opened its Financial Center on the Bahnhofstrasse to offer financial planning services to a younger private banking clientele, it retained Studio Pignatelli to establish an interior design strategy that reflects both the needs of a younger affluent client base and the know-how of a leader … 2002-10

Customer interaction spacesAs a new service ethos in retail banking called for more open spaces, and clear spatial divisions between daily banking services, private banking, and a 24/7 banking zone, the bank’s management mandated a completely new spatial layout to express and support a new customer interaction experience. The solution included clearly delineated automated banking … 2001-06

Service desk with impactAfter its merger with diAx, the retailer Sunrise asked Studio Pignatelli to redesign its point of sale display. The project’s main goals were to establish high visibility within tight space constraints while underscoring the new company’s brand presence. The service desk’s resulting variety of functions paired with a clean and simple design … 2001-05

Telling the FIFA Story through the medium of videoFIFA commissioned Studio Pignatelli to design and implement a permanent exhibition about the history and activities of the organization at its former Sonnenberg headquarters in Zurich. The exhibition concept employed different media to create a contrast between tradition and modernity. A loose spatial mix of video installations … 2000-04

An image-driven sales platformThe company undertook a program to consolidate and strengthen its sales channels by fashioning a new retail display system that leveraged diAx’s strong brand and helped explain its mobile communication offerings. In response, Studio Pignatelli developed a system that presents all the company’s services in an engaging way, interacts with customers to … 1999-05

A contemporary display of a world-renowned collectionThe textile museum of St. Gallen operates under the auspices of the Industrial and Trade Department of St. Gallen. For this project we collaborated with architect Edith Stoll to completely reorganize the space to highlight one of Swizerlands most impressive economic success stories: how a traditional artisan craft evolved … 1997-08

A hands-on retail display experienceHanro commissioned Studio Pignatelli to devise a suitable display system that allows shoppers to touch and feel the merchandise. Because the system also incorporates display space for the actual packaged products in various styles and sizes, it further encourages the purchase decision by making products conveniently available immediately after customers handle … 1997-05

Packaging orchestrates store designCalida AG required a new store design that refreshed the manner in which its well-established, high-quality products are presented at the point of sale. Studio Pignatelli employed standard store fixtures with a curated selection of materials and colors. The resultant effect added a striking visual dimension, elegantly applied, and which resulted in … 1997-04

High quality shoe design in the context of economic successIn parallel to the worldwide implementation of a new store design by André Puttmann, Studio Pignatelli was commissioned to develop a portable exhibtion, suitable for temporary integration into key Bally stores. In close collaboration with Karin Baumann, director of the Bally Shoemuseum at the time, and … 1995-04

A color-coded dual-purpose showroomThe company asked Studio Pignatelli to design a specialized showroom with two purposes: one, to present the breadth of the company’s activities and products; and two, to serve as a training facility. To differentiate the room’s dual purposes, Studio Pignatelli organized the space around separate colored zones: yellow for high-voltage insulation devices, … 1993-11

Esprit global und Esprit localEsprit has a long history as a Studio Pignatelli client. Marco Pignatelli’s first experience with the famous fashion brand took place during his eight-year stint in San Francisco, Esprit’s founding place and headquarters. There, Mr. Pignatelli served as a creative associate of Bruce Burdick, working on the first retail display system … 1991 until 2001