Weidmann AG, Rapperswil
A corporate capability presentation
02 Exhibit Design
A color-coded dual-purpose showroom
The company asked Studio Pignatelli to design a specialized showroom with two purposes: one, to present the breadth of the company’s activities and products; and two, to serve as a training facility. To differentiate the room’s dual purposes, Studio Pignatelli organized the space around separate colored zones: yellow for high-voltage insulation devices, and blue to highlight the company’s plastic production. In this manner, Weidmann AG’s showroom visitors can intuitively grasp the company’s technology expertise as well as its product quality.