Credit Suisse, Zürich
Interior design for the Financial Center, Zurich
01 Interior Design / 06 Visual Communication
New banking services presented with new media
When Credit Suisse first opened its Financial Center on the Bahnhofstrasse to offer financial planning services to a younger private banking clientele, it retained Studio Pignatelli to establish an interior design strategy that reflects both the needs of a younger affluent client base and the know-how of a leader in global banking. An open-plan lounge retained the existing corporate design of Credit Suisse, but expressed a new service mentality by adding modern communication technology tools that displayed stories and presented infographics on various multimedia screens.