1997-04
Calida AG, Sursee
New store design for a well-known Swiss textile brand
03 Product Presentation
Packaging orchestrates store design
Calida AG required a new store design that refreshed the manner in which its well-established, high-quality products are presented at the point of sale. Studio Pignatelli employed standard store fixtures with a curated selection of materials and colors. The resultant effect added a striking visual dimension, elegantly applied, and which resulted in an enhanced customer experience at the point of sale.